University of Rochester researchers found that women who wear red may be more attractive to men.
The study featured a series of experiments, in which groups of about 30 male undergrads looked at black-and-white headshots of a young woman standing against either a red, white, gray, green, or blue background.
Results showed that the men perceived women standing in front of a red background as more physically attractive and more sexually attractive. They were also more likely to want to date them.
Interestingly, when men were asked to indicate what factored into their attractiveness rating, few mentioned the background color, suggesting that the preference for red is subconscious.
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