Because of our fear of missing out, (also known as FOMO), retailers like using limited availability tactics. It’s a fact that we’re far more likely to buy a product if we’re worried we won’t have time to rethink our purchase. It also makes certain items seem very popular, making us think they are of very high quality and extremely desirable.
When you find yourself in situations such as these, there are a few things you can do that’ll take the edge off. First of all, you should take the time to check the product reviews. Knowing what other people thought of an item will give you a better idea if it’s worth parting with your hard-earned cash. It’ll also help take your eyes away from the constant reminders that you’re looking at the last of the available stock! That way you’ll be able to make more focused and smarter purchase decisions.
Secondly, don’t stick to just one website. Just because something’s about to get sold out in one place doesn’t mean you won’t find it in abundance somewhere else. A quick search might show you other options without scaring you into buying anything. Don’t let the scarcity principle fool you!
Plus, if an item is truly popular, why wouldn’t a retailer restock it at a later date?