Nine Out of 10 Items Are Store Brands
More than 90% of the products found at Aldi stores are private brands, including organic and gluten-free brands. The company gets many of its store-brand products from the same food manufacturers that make name-brand products, says frugal living expert Lauren Greutman, meaning quality and taste are often comparable.
Aldi carries far fewer products than a typical supermarket — 1,300 items versus 30,000 — so stores are smaller and cheaper to operate, allowing the savings to be passed along to customers. “[Aldi] typically focuses on the most popular product items and package sizes,” says Jon Springer, retail editor for Supermarket News.
Shoppers can find a small inventory of name-brand products, too. Name brands stocked by the chain include Coca-Cola, Oscar Mayer, Gatorade and Tide, says Liz Ruggles, the company’s director of public relations.
Next, what’s in a name?……