Customer reviews are often the deciding factor for consumers in choosing whether to make a purchase. In fact, according to a 2017 BrightLocal survey, 85 percent of consumers said they trusted online reviews as much as personal recommendations.
It’s no surprise then that mystery shoppers are in high demand. Companies hire these shoppers to visit their stores and test services and products. Mystery shoppers interact with staff, ask about predetermined products and make purchases, for which the company reimburses them.
Shoppers then fill out reports recounting their experiences. According to Indeed, the average salary for a mystery shopper is $15.54 per hour as of July 2018.
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