With the number of tactics online retailers use to lure us into making a purchase, it’s a miracle anyone is able to stick to a budget! Websites have perfected the art of hooking you in and you may not even be aware of some of these techniques. After all, most of them seem so convenient, you’re more likely to think these retailers are doing you a huge favor.
The truth? Every single one of these tricks is specifically designed to make you click on ‘Buy now!’. Some might function better than others but no matter the case, there are ways you can protect yourself (and your wallet) before checking out.
So the next time you’re browsing an online marketplace, keep all of these things in mind and don’t fall for these tactics, no matter how effective or innocuous they might seem. If you think about it, online shopping is similar to a ‘hunter vs gatherer’ situation.
Consumers are gatherers when they visit sites to browse and look for ideas, and it’s similar to visiting a grocery store on an empty stomach. You’ll just want to reach for everything in sight!
If you approach an online retailer like a hunter- which is to say with a specific purpose in mind, then you’ll be much closer to avoiding any traps!