As social media use has increased, so has the pressure for Generation Y to wow their followers with clever or creative Halloween costumes. That’s one reason why millennials are the most likely of all adult generations to participate in Halloween, and it helps to explain why they spend more on their costumes, too. A 2016 survey showed that Gen Y spends an average of $42.39 on Halloween costumes compared with $31.03 for all adults.
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