If you’re willing to supply a retailer with some of your personal information — such as your name, address or birth date — you could get deals in return.
“Consumers can visit the retailers’ website to sign up for coupons, or even download an app to receive alerts on discounts,” Maura L. Scott, an associate professor of marketing at Florida State University, said in an email.
“Online deals can be a great way to save money, provided consumers understand that they are providing something of value when they share their data with a company,” Scott said. Companies can use this information to track consumers’ shopping behaviors, for example.
Many retailers offer a one-time discount just for joining a mailing list or rewards program, or for agreeing to receive text alerts. (Though note that you might have to wait a bit to receive your coupon before you can get a discount.) Two recent examples we spotted: coupons for 12% or 15% off at online seller Overstock.com for signing up an email address, and 15% off one online order at makeup company Estee Lauder for joining its loyalty program.
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