The Biggest Wastes of Money in 2017

ONLINE AD FRAUD

Money wasted: $16.4 billion (estimated)

Marketers pay for online advertisements based on the clicks they generate, but many of those clicks are generated by bots, not people. A March study by marketing services company WPP estimated the amount of global revenue wasted on such ad fraud would continue to increase in 2017 to as much as $16.4 billion.

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