If you grew up in the first decade of the new millennium, one thing is for sure: the entire world is very eager to define who you are. You’re Generation Z, they told you. Or maybe iGeneration, or Gen Tech, or Gen Wii, or maybe the Net Gen. So many possibilities, and none of them entirely correct! The kids of the early aughts were never exactly one thing.
The point is, you and your generational peers have a wide array of interests, and you’re fully prepared to take over the world someday. What you bought and played with really does matter; after all, it’s been predicted that you’ll be 40 percent of all consumers by 2020. Here are some things that defined your consumerism in the dawn of the 21st century.
