Before doping allegations nosedived his reputation, champion cyclist Lance Armstrong was a symbol of hope for millions of people fighting cancer. The silicone yellow Livestrong bracelets, created by Nike in 2004 to raise money for Armstrong’s cancer charity, was a sign of support not just for Armstrong—who would go on that year to win his sixth Tour de France—but also for cancer patients everywhere. It was the AIDS ribbon of its time, and every cool kid was sure to wear at least one.
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