You may be trying for shadows to create a high-cheekboned look, but placing blush under cheeks just makes you look bony. Go for a rosy look instead. ‘Place it high on the apples of the cheeks and use a big fluffy powder brush to apply it in a nice natural flush,’ Carmindy says. ‘Small brushes blend on too much, and placing blush under the cheeks make faces look too angular and severe.’ (You should know these other makeup rules by the time you’re 40.)
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