Before online shopping became the norm, brands would send out mail-order catalogs — you’d have to choose what you wanted and mail it back.
Online shopping isn’t only affecting brick and mortar stores – it’s harming catalogs as well. Before you could avoid other people by buying your clothes online, stores and brands would send catalogs of their entire inventory to your house. Once you decided what you wanted, you’d fill out an order form, send it back, and wait for the items to get shipped to you.