About 20% of the items found at Costco are from its Kirkland Signature private-label brand. The product line includes everything from home goods and apparel to food and liquor. You can even buy a 72-pound wheel of Kirkland Signature cheese. Costco strives to make its branded items as good as or better than national brands, going as far as manufacturing its products in the same factories used by national brands. According to Bodge, the shopping expert, you can often save a few bucks by opting for the Costco brand over a national brand. However, compare quality as well as price. In quality testing, Consumer Reports gave low marks to Kirkland Signature toilet paper and facial tissue.
We put prices on a few Kirkland Signature items found at a Washington, D.C., area Costco to the test against similar name-brand products. Here’s what we found: A 30-roll pack of Kirkland Signature 2-Ply Toilet Tissue (425 sheets) cost $15.99, while a 30-roll pack of Charmin Ultra Soft 2-Ply Toilet Tissue (231 sheets) was $21.99. A 48-ounce container of Kirkland Signature Arabica coffee cost $9.49, while the same size can of Folger’s Classic Roast Coffee rang up for $9.99. A 12-roll pack of Kirkland Signature Premium Paper Towels (160 sheets per roll) was $15.69, while the same size package of Brawny Paper Towels (156 sheets per roll) priced at $15.99.
