3. Taking Advantage of ‘Free’ Shipping
How often have you turned away from an online purchase because of shipping costs? Consumers are less likely to click ‘buy’ if they have to pay for delivery. It probably has something to do with the fact that we think we could get the same item at a brick-and-mortar store without any extra costs.
How This Might Cost You More
Online retailers have started implementing a new trick. More often than not you can waive shipping fees if you reach a cost minimum. How many extra dollars have you spent on items that you didn’t necessarily want but felt compelled to buy anyway?
If you want to avoid this go for the in-store pick-up option. This way, you’ll limit your purchase and come out cheaper.
